November 17, 2006

Best Mobile Marketing: Dog the Bounty Hunter!

Enpocket was recently awarded Best Mobile Campaign Award at the 2006 MITX Awards. The winning campaign is A&E's famous TV show: Dog the Bounty Hunter. The campaign cleverly delivers "Dogism" via SMS text message where receipients can receive weekly text message such as: "Dogism: When you break someone down, make sure you always raise them up higher than they were before."

On a seperate note, it seems like current state of mobile marketing is largely driven by SMS interaction.

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