November 15, 2006
VISA to Test Mobile Payment Program
MobileTechNews reported a story on VISA's pilot mobile payment program. The test will begin with 500 VISA employees and gradually roll out to a public trial throughout 2007. More importantly, VISA's online survey revealed 61% of the respondents are interested in making a purchase through their mobile phone as well as 64% of mobile users are interested in receiving coupons via mobile devices. To me, this sounds like the smart folks at VISA are taking the mobile commerce very seriously. Good to hear.