Viral marketing is one of those things that either works or fails; sometimes it doesn't have to make any sense, so long as people find it newsworthy, funny, entertaining or informational, they will pass it on. Take this YouTube video below for example, it is produced by Cardo Wireless, the maker of various bluetooth solutions for mobile. The video is untrue but pretty entertaining; it has gotten over 1.8 million views thus far. I'll be sharing this story on the Witty Marketing blog as well.
PS - The girl in the video is sporting a N95-4 8GB, impressive!