November 30, 2009

eBay goes hardcore with mobile initiatives

eBay, not satisfied with its $500M sales via its iPhone app and mCommerce website, is now going to launch a second application for deal hunters. eBay Deals, is a vertical app that is customizable by users to find the best deals from eBay up to 8 categories. According to Internet Retailer, most advanced mCommerce players are launching a second "vertical" apps to help drive sales or special promotion but often will end the 2nd app once the promotion is over. eBay Deals is going to be a permanent solution which tells me two things: 1). eBay's mobile commerce effort to date has been lucrative, profitable and they see huge potential and 2). eBay has got a full team of mobile experts lined up to help maintain its increased intiative. Source: Internet Retailer

1 comment:

http://www.wapframe.com/Brand-Mobile-Marketing.asp said...

I think it is a great move from e-bay.......

http://www.wapframe.com/Brand-Mobile-Marketing.asp
(Mobile website builder and mobile marketing solutions provider)