July 5, 2010

Lacoste Share's their Mobile Experience

Mobile Commerce Daily has an article on Lacost's mobile experience to date where an exec shares their hits and misses with Mobile. The article is nothing crazy but I think its a good read if you work for a retail company and is trying to mobilize your commerce; the article does an adequate job of summarizing relevant points.  I'm actually in the process of creating a mobile experience for the company I work for, a national retail chain with web business and this article re-assures the paths I've taken.  In short, you can summarize the reading as:

1. Make sure you have content, don't just do something mobile and expect a good reaction
2. Check out your web analytics software to learn your current customer's mobile preference, devices
3. When creating an app, leverage all the functions from that smartphone to enhance the experience
4. iPad is gaining market share, popping up on the analytic software
5. Mobile changes the way in-store shopping experience goes
(read more here)

One of the things that I've been contemplating lately is how to think about iPad's recent penetration.  In the beginning, I thought of an iPad as an alternative to a netbook given its large screen real estate.  The iPad, however, is slightly faster and easier to access than a netbook (in terms of boot time, ready to go) but browsing on a desktop website is not all that great; for the moment, there aren't a lot of apps designed just for the iPad... It feels like iPad will need to get its own share of mobile strategy when the timing is right.  For the time being, I'm just focusing on creating a mobile web that is friendly to all smartphones.

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Lacoste Share's their Mobile Experience

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