March 31, 2014

esurance Mobile Video Apprisal, totally Smart!

Auto insurance company esurance is leveraging mobile in a smart way: mobile video appraisal.  I haven't seen this kind of innovation since the early days of mobile application ideas like "zipcar", "redbox" and "Chase Quick Deposit".  The concept is simple; esurance lets you book a video appraisal at your convenience so you can show the appraiser your vehicle so you do not have to wait for the appraiser to be there (the traditional option is available as well).  Just the concept alone is cool, it create a sense of speed and convenience but where I think its clever is that it probably makes esurance's appraisers life much easier without having to physically travel to each client's location.  esurance app is availble for iPhones and Androids.

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